Become an Expert Digital Marketer
Digital Marketing
30 Days Offline Learning & Training (One to One Interaction)Â
Become an Expert Digital Marketer:
- 30 Days Offline Class
- Introduction to Digital Marketing
- Website Optimization and User Experience
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising (PPC)
- Social Media Marketing
- Social Media Inorganic Marketing
- Content Marketing
- Email Marketing and Automation
- Analytics and Reporting
- Online Reputation Management (ORM)
- Marketing Strategy and Planning
Digital Marketing
30 Days Offline Learning & Training (One to One Interaction)Â
Become an Expert Digital Marketer:
- 30 Days Offline Class
- Introduction to Digital Marketing
- Website Optimization and User Experience
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising (PPC)
- Social Media Marketing
- Social Media Inorganic Marketing
- Content Marketing
- Email Marketing and Automation
- Analytics and Reporting
- Online Reputation Management (ORM)
- Marketing Strategy and Planning
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In this course you will learn!
Introduction to Digital Marketing
- Overview of digital marketing and its importance in the modern business landscape
- Understanding the digital marketing ecosystem and channels
- Differentiating between organic and paid digital marketing strategies
Website Optimization and User Experience
- Importance of a well-designed and optimized website for digital marketing success
- Basics of website optimization, including site structure, navigation, and mobile responsiveness
- User experience (UX) design principles and best practices
- Conversion rate optimization (CRO) techniques to improve website performance
Search Engine Optimization (SEO)
- Introduction to SEO and its role in improving website visibility
- Keyword research and on-page optimization techniques
- Off-page optimization and link building strategies
- Technical SEO considerations and best practices
- Monitoring and measuring SEO performance
Pay-Per-Click Advertising (PPC)
- Understanding pay-per-click advertising and its advantages
- Setting up and managing Google Ads campaigns
- Keyword selection, ad copy creation, and targeting strategies
- Bid management and budget allocation
- Tracking and analyzing PPC campaign performance
Social Media Marketing
- Overview of major social media platforms and their audience demographics
- Creating a social media strategy and content calendar
- Leveraging social media advertising for targeted reach
- Community management and engagement techniques
- Analytics and reporting for social media campaigns
Content Marketing
- Importance of content marketing for building brand authority and driving traffic
- Creating compelling and shareable content
- Content ideation, creation, and distribution strategies
- Blogging, guest blogging, and influencer marketing
- Measuring content marketing effectiveness
Email Marketing and Automation
- Building and growing an email subscriber list
- Creating effective email marketing campaigns
- Automation and personalization for improved engagement and conversions
- A/B testing and optimizing email campaigns
- Analyzing email marketing metrics
Online Reputation Management (ORM)
- Importance of online reputation and managing online reviews
- Techniques to monitor and respond to customer feedback
- Building and maintaining a positive online brand presence
- Dealing with negative reviews and managing crises
Analytics and Reporting
- Introduction to Google Analytics and other web analytics tools
- Setting up Google Analytics and tracking website performance
- Understanding key metrics and reporting features
- Analyzing data to make data-driven marketing decisions
- Conversion tracking and attribution modeling
Marketing Strategy and Planning
- Developing a comprehensive digital marketing strategy
- Aligning digital marketing objectives with business goals
- Defining target audience and personas
- Budgeting and resource allocation for digital marketing initiatives
- Measuring the ROI of digital marketing campaigns
It's For All
This beginner-friendly program is designed for undergraduate and graduate students, as well as individuals looking to build a career in digital marketing. Learn essential concepts and practical skills through comprehensive training, hands-on exercises, and real-world examples. Gain the knowledge and confidence to thrive in the dynamic field of digital marketing.
Certificate
Upon completing the program, you will receive a certificate from T Software, validating your achievement in digital marketing. In addition, you will have the opportunity to work on real-world projects, allowing you to enhance and apply your skills, ensuring a well-rounded learning experience. This practical exposure will contribute to your professional growth and skill development.